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The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. El manifiesto Cluetrain: el ocaso de la empresa convencional [RICK # LOCKE, CHRISTOPHER # LEVINE] on *FREE* shipping on qualifying. El manifiesto Cluetrain: El ocaso de la empresa convencional (Spanish Edition) – Kindle edition by AA. VV.. Download it once and read it on your Kindle device.

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The Internet is ours. The Web remakes the world in our collective, emergent image. Hey, “CheapShot” would make a great new app!


Caring — mattering — is the motive force of the Internet. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. The world is spread out before us like a buffet, and yet we stick with our steak and potatoes, lamb and hummus, fish and rice, or cluetran.

These corporate singularities are dangerous not because they are evil. Creating downloadable prezi, be patient. We are immune to advertising. The Cluetrain Mznifiesto cluetrain.

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. Every time you call us “consumers” we feel like cows looking up the word “meat. Below is the site as it existed then.


To their intended online audiences, companies sound hollow, flat, literally inhuman. Make it something interesting for a change. These markets are conversations.


We add a cluettain. Ok, government, you win. The ninety-five theses as initially posted to the web received positive reviews in mainstream publications such as the San Jose Mercury News [4] and the Wall Street Journal.

If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with. The first among these is: If we want to know the truth about your products, we’ll find out from one another. We can say this much: These New Clues cluetraij designed to be shared and re-used without our permission.

People of earth…

Non-neutral applications built on top of the neutral Net are becoming xluetrain inescapable as the pull of a black hole. The gravity of connection is love. But most dangerous of all is the third horde: This, prior to the internet, had not been available in the age of mass media thesis 6.

To make it as easy as possible to share, use, and re-use the clues, we have put all the text on this page into the public domain via a Creative Commons 0 license. It has been sixteen years since our previous communication. The Cluetrain Manifesto 10 Years Later”. Getting a sense of humor does not mean putting some jokes on the corporate web site. In fact, can you clketrain the difference? We’d rather be talking to friends online than watching the clock.


Internet naysayers keep us honest. But holy mother of cheeses, the Internet is not made out of content. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. That is, as long as it’s not the only thing on your mind. We all love our shiny apps, even when they’re sealed as tight as a Moon base. When we’re not busy being your “target market,” many of us are your people.

Support the businesses that truly “get” the Web. We chop off the part we don’t like. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false — and often is. We have grown old together on the Internet.