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Usability Testing of International Interfaces (Jakob Nielsen). 4. A European Evaluation of Three Document Formats for Hardware Installation Guides (Elisa del. Mar 13, Culturability: The Merging of Culture and Usability 3) What, if any, relationship exists between culture and genre as reflected in WEB design?. Culturability: The Merging of Culture and Usability. Wendy Barber and Albert Badre. [email protected], [email protected] Graphics, Visualization .

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Because time was a variable in this study no time limits were given.

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There are marked differences in the correlations observed in each culture group. International Differences in Work Values. User satisfaction was not measured by empirical means as the methods available facial or verbal expressions were considered too variable across cultures to be a culture-neutral method of measurement.

The basic premise behind the research outlined here is usabiliy One possible explanation for this could be a different problem-solving style.

A study of how 23 Taiwanese and North American subjects use a consumer electronic product shows that culture strongly affects the usability of the product. This question is made more difficult because culture may also affect the weighting given to the components of usability.

CiteULike is a free online bibliography manager. Results The following results from the analyses conducted support the first two of the hypotheses made but found no statistically reliable evidence to support the third: Facebook was designed in the west, and the original language was English. Can we effectively use the styles of one genre to design the site of another genre?

A longitudinal study of successful American and Chinese online store websites. The second test confirmed our hypothesis that correlations exist between cultural background and usability factors.

In Inter- net Management Issues: The role of culture in interface acceptance. It was often observed during tests that, when faced with a problem using the MP3 player, North Culurability users sometimes became more active or even clearly frustrated, which may have been the reason for the higher number of errors. Expect North American and Taiwanese users to be similarly effective when using a product. ACM Interactions,pp. As a consequence of current international WWW users and in anticipation of potential users, usability takes on an immediate and relevant cultural culturabillity.


Expect Taiwanese users to perceive the usability of a product at aand much higher level than North American users, especially with regard to the effectiveness of a product.

Subjects were compensated for their time in the form of food and refreshments. Usability InterfaceRetrieved on May 30, from http: Interacting with Computers,pp.

A standard measuring instrument to measure attitudes should be used when cylture usability. A tool such as the USE instrument allows results to be compared across different products including software, Web sites, and consumer electronics. Basic tenets of usability, including learnability, efficiency, and satisfaction combined with a basic component of HCI and detailed audience analysis, take on a larger meaning when designing for an international market.

Therefore, this paper, using a survey, investigates the preferences of Saudi Arabians on the Arabic version of the user interface of Facebook.

Albert Badre: Abstracts of Web Papers

The Merging of Culture and Usability Reference Paper by Barber and Badre, The electronic environment of the World Wide Web evolves daily, increasing the likelihood of international participants and transactions. To measure the actual efficiency and effectiveness of the product, users are observed as they use the product. The following table shows the high level of internal consistency of this survey. Results from the t-test show that the average perceptions of usefulness, ease of use, and user satisfaction differ significantly between Taiwanese and North American users.

Ensure usability testing includes subjects that are culturally representative of users. It is also possible that culture indirectly affected perceptions of usability. Given that there is a relationship, is it possible to also say how much culture affects usability as a whole? Effectiveness was measured by recording whether or not a user could complete a task. So far this study has only considered whether a relationship exists between culture and the perceived and actual components of usability-efficiency, effectiveness, and user satisfaction.

These values were also strongly correlated with overall usability. Survey Sample Characteristics Participants in the usabiliity were chosen for being representative of the target market. The survey items were initially developed by Lund in the Culturabilityy, Satisfaction, Ease of Use USE survey on usefulness, ease of use, and user satisfaction, but were adapted in this survey to indicate efficiency, effectiveness, and user satisfaction. Include subjective and objective measures of efficiency, effectiveness, and user satisfaction when measuring usability.


In European Conference on Cognitive Ergonomics, Participants in the study were chosen for being representative of the target market. The evolution of the World Wide Web as a medium for international communication, participation, and transaction serves as both reminder and stimulant when considering interface design for a multi-cultured environment.

It is recommended that future studies along similar lines consider the following: The null hypothesis is that the mean or median values of all usability factors are the same for Taiwanese and North American users. The definition of usability has evolved over the last two decades.

Comparing Correlations Between Usability Factors Across Cultures This study also examines the correlations between usability factors within each culture. To measure and compare the usability of a product across two cultures, it is these factors that must be measured and compared. This is in contrast to North American users for whom the number of errors was strongly correlated with lower levels of satisfaction.

In particular, culture has a strong association with perceptions of effectiveness but was only moderately associated with other perceptions of usability. The user either completed the task or announced she or he was unable to complete the given task. It would be useful to compare the effects such design elements have on usability across cultures. Arabic words are written from right to left, and English is written from left to right. This survey was selected among others for a number of the following reasons:.

In addition, efficiency as measured by the number of errors is also clearly connected to culture. The negative correlation shown in some cells reflects the numbers used to represent the different cultures for statistical purposes.